Virtual Cards to Freelancers
The freelance economy is booming, and the UK stands at the forefront of this shift. According to a report by the Freelance Hiring Survey, more than 5 million freelancers contribute significantly to the UK economy, with the number of people freelancing rising by 31% in the last decade. Freelancers are projected to account for over 50% of the global workforce by 2030. With this rise, freelancers are increasingly relying on digital solutions to manage their earnings and expenses, particularly virtual cards. These payment tools offer flexibility, security, and efficiency—qualities that align perfectly with the needs of the modern freelancer.
For UK leaders in the payment and card industries, such as Revolut, the opportunity to tap into this growing market is clear. But how can these solutions be marketed effectively to freelancers? How can payment providers ensure they capture this increasingly important demographic? The key lies in understanding freelancers’ needs and delivering tailored solutions.
How Virtual Cards Can Be Used by Freelancers
Freelancer Need | Use of Virtual Cards | How Virtual Cards Help |
VPN for Location Barriers | Pay for VPN subscriptions and online security tools | Virtual cards allow freelancers to easily subscribe to VPN services while protecting their personal banking information. |
Subscription Services | Pay for software tools (e.g., Adobe Creative Cloud, GitHub) | Virtual cards provide flexibility for freelancers to pay for essential subscription services without sharing bank details. |
Receiving Funds from Clients | Receive payments from international clients (cross-border payments) | Virtual cards can simplify cross-border payments and reduce the need for expensive bank transfers, with funds available in local currency. |
E-commerce Transactions | Make secure online purchases for business expenses (e.g., domain hosting, e-commerce tools) | Virtual cards ensure freelancers can safely make online purchases with minimal risk of fraud or account compromise. |
Freelance Platforms & Marketplaces | Pay platform fees (e.g., Upwork, Fiverr) | Freelancers can use virtual cards for paying platform fees, without worrying about foreign transaction charges or banking restrictions. |
Online Advertising | Pay for ad campaigns (e.g., Google Ads, Facebook Ads) | Virtual cards provide a secure and efficient way for freelancers to pay for their online marketing campaigns. |
Business Travel & Accommodation | Book flights and hotels for business trips | Virtual cards offer the convenience of booking travel and accommodation for business trips, often with lower fees than traditional cards. |
How to Market Virtual Cards to Freelancers: Targeting Key Use Cases
To effectively market virtual cards to freelancers, payment providers need to align their marketing strategies with the specific needs and behaviors of freelancers. The following approaches can help target each of the use cases outlined in the table:
Content Marketing
Strategy: Write content aligned with the specific needs of freelancers as identified above. For example:
VPN for Location Barriers: Create blog posts or video content explaining how freelancers can use virtual cards to pay for VPN subscriptions, enabling access to international clients and services.
Subscription Services: Offer guides or infographics on how freelancers can easily manage their software subscriptions using virtual cards, focusing on tools like Adobe Creative Cloud, GitHub, etc.
E-commerce Transactions & Ads: Educate freelancers on how virtual cards streamline their ability to purchase business tools or pay for ad campaigns, ensuring secure transactions and better control of their business expenses.
Examples: Blog posts like “Top 5 Tools Every Freelancer Needs and How Virtual Cards Help”, or “Why Virtual Cards are the Ultimate Solution for Paying Freelance Platform Fees”
Improve your customer acquisition by 30% in less than 90days
- Targeted Campaigns: Drive engagement and conversions to your virtual card product.
- Content That Converts: Let us develop compelling content tailored to your audience.
- Data-Driven Ads: Maximize ROI with effective paid media strategies designed for the payment industry.
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- Improve Acquisition using SEO and Google Ads :Strategy: To enhance visibility, improve SEO for freelance-related keywords such as “best virtual cards for freelancers,” “how to manage freelancer payments,” or “secure payment solutions for freelancers.” These targeted keywords will help attract organic search traffic.
Google Ads: Use targeted ads on Google with phrases like “Get Paid Faster: Secure Your Freelance Payments with Virtual Cards” or “Simplify Your Freelance Finances with Virtual Cards”. Ads should specifically target the pain points of freelancers, such as the need for cross-border payments or ease of expense tracking.
- Partnerships with Freelance Platforms
Strategy: Build strategic partnerships with popular freelance platforms such as Upwork, Fiverr, and Freelancer.com. Offer integrations or exclusive deals for users of these platforms to use .
- Educational Campaigns
Strategy: Run comprehensive educational campaigns that include webinars, video tutorials, or explainer articles focusing on how freelancers can benefit from virtual cards. Topics can include:
- How to use virtual cards for invoicing and receiving international payments.
- The security benefits of using virtual cards for freelance business transactions.
- How virtual cards help freelancers with budget management and tax tracking.
The freelance economy in the UK is not just growing; it’s exploding. With freelancers looking for flexible, cost-effective, and secure ways to manage their finances, virtual cards present a significant opportunity for payment providers to cater to this demographic. By understanding their unique needs and leveraging targeted marketing strategies, payment providers can position themselves as essential partners to the freelancer community.
Let us help you reach freelancers more effectively and enhance your acquisition game. Contact us today to improve your acquisition by 30% in 90 days.
