The Power of Marketing in the Beverage Industry In a crowded marketplace, simply having a great-tasting beverage is not enough. The most successful drink brands are not just selling a product, they are selling a lifestyle, a movement, or an emotional connection. The...

The Science of Going Viral Viral beverage campaigns don’t happen by accident. Whether it’s Coca-Cola’s “Share a Coke” or Guinness’ legendary ads, there’s a formula behind the high intensity that grew in numbers and attention, and data holds the key. In the UK’s beverage industry,...

The Power of Emotional and Data-Driven Branding A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook Beverage branding is more than just logos, colors, and catchy...

The Shift Towards Data-Driven Storytelling People buy into stories, not statistics. But the right data can make a story irresistible.” – Marketing Week Marketing has evolved. Beverage brands can’t rely solely on traditional advertising , boring billboard ads or...

What is a QR Code? A QR (Quick Response) code is a type of two-dimensional barcode that stores data in a square grid. This data can include information such as website links, product details, or, in the case of payments, the necessary details for completing a...

Why Virtual Cards Are Becoming Essential for Online Purchases E-commerce is everywhere, which increases the need for virtual cards. Beyond the security that a virtual card provides, the ease of using a virtual card is second to none. While they are similar to credit...

The Common Strategy Virtual Card Companies Follow Most virtual card companies rely heavily on paid ads and influencer marketing to drive user acquisition. They flood social media with promotions, collaborate with influencers, and run expensive PPC campaigns. While these methods generate...

Virtual Cards to Freelancers The freelance economy is booming, and the UK stands at the forefront of this shift. According to a report by the Freelance Hiring Survey, more than 5 million freelancers contribute significantly to the UK economy, with the number of people...

Every business conducts an audit; some do it yearly, others quarterly, and some twice yearly. This is when board members, team leads, and team members have a sit-down session to analyze the results gotten so far and every other piece of the business. The same ideology is applied in the microfinance sector, marketing audits serve as diagnostic tools, enabling MFIs to critically...

The word “marketing” has a conventional definition. It is usually associated with advertising, promotions, and PR activities that aim to sell a product, service, or narrative. Marketing, in itself, can be seen as a whole body with many parts. Each part represents different actions, such as market analysis, segmentation, customer avatar, PR procedures, etc. ...