Retention as a Growth Strategy Retention is rapidly becoming the top priority for CMOs and marketing leaders, as customer acquisition costs continue to rise—up to 5-7 times more expensive than retention.  With the use of Predictive analytics, most importantly when driven by AI, will enable marketing teams to anticipate churn and create personalized retention strategies,...

Before getting into activation metric and why it matters to fintechs, it’s essential to understand the nuanced difference between adoption and activation and their impact on fintech growth. Though related, these two metrics measure distinct phases in the user journey and affect how companies prioritise product strategy and user engagement efforts. Adoption Rate: Tracking...

Source Introduction to Acquisition Funnel Optimization An acquisition funnel maps the journey from awareness to customer action, guiding users through progressive touch points toward conversion. However, fintech companies often struggle with drop-offs due to ineffective targeting and generic messaging.  The Problem with Generic Messaging is that the messages are too...

Upselling and cross-selling go beyond acquiring new clients—they focus on maximizing the value of existing ones. These strategies are essential for creating deeper, more profitable client relationships while also improving retention rates. This guide will explore how marketing leaders can implement these strategies to drive revenue growth, focusing on upselling premium services...

Acquisition isn’t always the primary challenge for businesses—while it may pose difficulties for some, it’s not the case for most, especially in the asset management sector. With the right budget and skilled marketing professionals in place, acquiring clients is achievable. However, retention is a different ballgame that demands intentional and strategic efforts. This is...

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Increasing customer lifetime value (CLV) is crucial for sustaining long-term revenue growth with numerous data to back it up, and this significantly rests on upselling and cross-selling your offers to enhance customer relationships but also drive significant financial benefits.  Understanding how to effectively implement these techniques can set a bank apart in a crowded...

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