The Growth Blueprint: Data-Driven Funnel Optimization for UK Microfinance Institutions
The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face increasing pressure to scale efficiently while addressing customer acquisition, retention, and revenue generation challenges. Microfinance institutions (MFIs) in the UK are pivotal in...