Acquisition isn’t always the primary challenge for businesses—while it may pose difficulties for some, it’s not the case for most, especially in the asset management sector. With the right budget and skilled marketing professionals in place, acquiring clients is achievable. However, retention is a different ballgame that demands intentional and strategic efforts. This is...

Source Millennials and Gen Z investors are transforming the financial sector, and their influence keeps growing. Recent research shows that 82% of Gen Z investors in the U.S. started investing before they turned 21, driven by easy access to digital platforms and cryptocurrencies source. In Canada, 74% of Gen Z investors report owning at least one investment product, highlighting...

In the dynamic landscape of the insurance industry, nurturing customer relationships beyond the initial acquisition is paramount for sustainable growth and success. This chapter explores strategies and techniques for insurance companies to move beyond lead generation and develop long-term, loyal relationships with their customers. We’ll delve into customer journey mapping and...

The Roadmap to Customer Acquisition and Growth Marketing In Insurance The insurance industry is at a pivotal juncture, driven by digital transformation and evolving customer expectations. Traditional marketing methods are no longer sufficient in a market where customers demand personalized, real-time experiences. Growth marketing in Insurance, with its focus on...

What Is Multicultural Marketing And Expert Insights On How to Do It The Right Way The world today is much different than when a lot of marketing strategies were created. We are now much more closer and connected than ever before. To be able to target and reach customers through impactful strategies, businesses must understand the nuances of multicultural marketing, its value,...

Intense Group-Your Bridge to the African Consumer We at  Intense Group are thrilled to announce our official launch in the UK. Now, businesses and brands across the UK can leverage our know-how, experience, and expertise to reach, acquire, retain and grow the value of African consumers in the...

At Intense Group we crave excellence, innovation, and results that shatter expectations. That’s why we’re absolutely thrilled to announce that we’re now officially a Google Premier Partner – an elite group only the top three percent of digital agencies in the world belong to. Premier Partner status is the designation Google awards to the top-performing...