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To develop customer loyalty in banking and enhance the overall experience for traditional banks or credit unions, it’s essential to manage the various touch points customers have with your...

The UK is notably home to HSBC, which is one of the largest banks globally, it has reported assets of over 2.3 trillion British pounds according to statista, as of June 2023 which was after a...

Marketing to businesses has always been the usual sophisticated ads campaign, or mind blowing creatives or copies. The place of these inputs can’t be undermined. While there are many digital...

Increasing customer lifetime value (CLV) is crucial for sustaining long-term revenue growth with numerous data to back it up, and this significantly rests on upselling and cross-selling your offers...

In today’s competitive insurance market, optimizing customer acquisition cost (CAC) is essential for sustainable and scalable growth. Insurance leaders must strike the right balance between investing...

In the dynamic landscape of the insurance industry, nurturing customer relationships beyond the initial acquisition is paramount for sustainable growth and success. This chapter explores strategies...