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Every business conducts an audit; some do it yearly, others quarterly, and some twice yearly. This is when board members, team leads, and team members have a sit-down session to analyze the results...

The word “marketing” has a conventional definition. It is usually associated with advertising, promotions, and PR activities that aim to sell a product, service, or narrative. Marketing,...

The phrase “Know thy enemy”  isn’t only a life hack. It also applies to market analysis. Approaching marketing for Microfinance is all about knowing your customers and competitors,...

The idea of a “framework” synonymously means a “system” or “structure”. Having a marketing framework means anyone can adopt this layout and produce a closely...

Benefits of a Growth Marketing Strategy According to the Department for Business and Trade, there were 5.5 million private sector businesses in the UK as of the start of 2024. As a business owner,...

What is a Customer Acquisition Strategy? Customer acquisition is the foundation of sustainable business growth. It’s not just about attracting new customers but...

What is Digital Marketing Funnel? A solid digital marketing funnel is your roadmap to driving customer acquisition and achieving measurable business growth. It’s...

What is Growth Marketing? Two-thirds of businesses in the UK have no marketing action plan, according to The Marketing Centre, making it incredibly difficult to target...