To develop customer loyalty in banking and enhance the overall experience for traditional banks or credit unions, it’s essential to manage the various touch points customers have with your institution. A bank should focus on digital transformation, prioritizing technological advancements, improving customer experience (CX), and personalizing services. Effective multichannel...

The UK is notably home to HSBC, which is one of the largest banks globally, it has reported assets of over 2.3 trillion British pounds  according to statista, as of June 2023 which was after a significant decline in the former year. In recent years, there have been actual changes in the banking sectors with emphasis on the declines in traditional banking, or number of branches ,...

Marketing to businesses has always been the usual sophisticated ads campaign, or mind blowing creatives or copies. The place of these inputs can’t be undermined. While there are many digital marketing strategies to enhance brand visibility, approaching a traditional approach to acquisition and improving customer lifetime value is best done the old school way, via “word of mouth...

Increasing customer lifetime value (CLV) is crucial for sustaining long-term revenue growth with numerous data to back it up, and this significantly rests on upselling and cross-selling your offers to enhance customer relationships but also drive significant financial benefits.  Understanding how to effectively implement these techniques can set a bank apart in a crowded...

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In the dynamic landscape of the insurance industry, nurturing customer relationships beyond the initial acquisition is paramount for sustainable growth and success. This chapter explores strategies and techniques for insurance companies to move beyond lead generation and develop long-term, loyal relationships with their customers. We’ll delve into customer journey mapping and...

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