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Every business conducts an audit; some do it yearly, others quarterly, and some twice yearly. This is when board members, team leads, and team members have a sit-down session to analyze the results gotten so far and every other piece of the business. The same ideology is applied in the microfinance sector, marketing audits serve as diagnostic tools, enabling MFIs to critically...

The word “marketing” has a conventional definition. It is usually associated with advertising, promotions, and PR activities that aim to sell a product, service, or narrative. Marketing, in itself, can be seen as a whole body with many parts. Each part represents different actions, such as market analysis, segmentation, customer avatar, PR procedures, etc. ...

The phrase “Know thy enemy” isn’t only a life hack. It also applies to market analysis. Approaching marketing for Microfinance is all about knowing your customers and competitors, not necessarily enemies in this context, and understanding the market. A knowledge of these three pieces is the foundation for effective marketing strategies. This article examines...

The idea of a “framework” synonymously means a “system” or “structure”. Having a marketing framework means anyone can adopt this layout and produce a closely related result.  For microfinance across the globe, a strategic marketing approach is paramount, mainly because the market constitutes other major competition. Microfinance...

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