The phrase “Know thy enemy”  isn’t only a life hack. It also applies to market analysis. Approaching marketing for Microfinance is all about knowing your customers and competitors, not necessarily enemies in this context, and understanding the market. A knowledge of these three pieces is the foundation for effective marketing strategies.  This article examines...

The idea of a “framework” synonymously means a “system” or “structure”. Having a marketing framework means anyone can adopt this layout and produce a closely related result.  For microfinance across the globe, a strategic marketing approach is paramount, mainly because the market constitutes other major competition. Microfinance...

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Onboarding is an essential first step for customer engagement in Microfinance Institutions (MFIs).This process transforms potential clients into active users of microfinance services, establishing the foundation for their long-term relationship with the institution. However, many MFIs still struggle with their onboarding processes. Challenges such as complex documentation, low...

The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face increasing pressure to scale efficiently while addressing customer acquisition, retention, and revenue generation challenges. Microfinance institutions (MFIs) in the UK are pivotal in...

Retention as a Growth Strategy Retention is rapidly becoming the top priority for CMOs and marketing leaders, as customer acquisition costs continue to rise—up to 5-7 times more expensive than retention.  With the use of Predictive analytics, most importantly when driven by AI, will enable marketing teams to anticipate churn and create personalized retention strategies,...