The word “marketing” has a conventional definition. It is usually associated with advertising, promotions, and PR activities that aim to sell a product, service, or narrative. Marketing, in itself, can be seen as a whole body with many parts. Each part represents different actions, such as market analysis, segmentation, customer avatar, PR procedures, etc. ...

The phrase “Know thy enemy”  isn’t only a life hack. It also applies to market analysis. Approaching marketing for Microfinance is all about knowing your customers and competitors, not necessarily enemies in this context, and understanding the market. A knowledge of these three pieces is the foundation for effective marketing strategies.  This article examines...

The idea of a “framework” synonymously means a “system” or “structure”. Having a marketing framework means anyone can adopt this layout and produce a closely related result.  For microfinance across the globe, a strategic marketing approach is paramount, mainly because the market constitutes other major competition. Microfinance...

Benefits of a Growth Marketing Strategy According to the Department for Business and Trade, there were 5.5 million private sector businesses in the UK as of the start of 2024.As a business owner, you may have several different goals from other business owners, but something that all companies aim for is growth. It’s a common objective, but...

What is a Customer Acquisition Strategy? Customer acquisition is the foundation of sustainable business growth. It’s not just about attracting new customers but creating a roadmap to convert potential leads into loyal advocates.As reported on CEO Monthly, Adam...

Microfinance institutions (MFIs) must optimise their revenue to sustain their mission, which will necessitate a shift from traditional reactive methods to proactive data-driven strategies. By leveraging practical tools and techniques, MFIs can improve operational efficiency and maximise customer lifetime value (CLV), ensuring long-term financial sustainability. This article covers...

Studies show customer retention is 5–7 times cheaper than acquiring one (Source: Harvard Business Review).  For Microfinance Institutions (MFIs), retention is not just about minimizing costs—it’s also about increasing loyalty, improving customer lifetime value (CLV), and creating opportunities for cross-selling. Retention is particularly critical for UK MFIs and...

Onboarding is an essential first step for customer engagement in Microfinance Institutions (MFIs).This process transforms potential clients into active users of microfinance services, establishing the foundation for their long-term relationship with the institution. However, many MFIs still struggle with their onboarding processes. Challenges such as complex documentation, low...

The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face increasing pressure to scale efficiently while addressing customer acquisition, retention, and revenue generation challenges. Microfinance institutions (MFIs) in the UK are pivotal in...

Fintech companies face a unique challenge in tracking and optimizing marketing effectiveness across diverse, multi-channel campaigns. Marketing attribution models provide a framework for CMOs to assess which channels contribute most to customer acquisition, offering data-driven insights to guide strategic decisions. Here’s a deep dive into how attribution modeling works, the...