Onboarding is an essential first step for customer engagement in Microfinance Institutions (MFIs).This process transforms potential clients into active users of microfinance services, establishing the foundation for their long-term relationship with the institution. However, many MFIs still struggle with their onboarding processes. Challenges such as complex documentation, low...

The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face increasing pressure to scale efficiently while addressing customer acquisition, retention, and revenue generation challenges. Microfinance institutions (MFIs) in the UK are pivotal in...

Fintech companies face a unique challenge in tracking and optimizing marketing effectiveness across diverse, multi-channel campaigns. Marketing attribution models provide a framework for CMOs to assess which channels contribute most to customer acquisition, offering data-driven insights to guide strategic decisions. Here’s a deep dive into how attribution modeling works, the...

Retention as a Growth Strategy Retention is rapidly becoming the top priority for CMOs and marketing leaders, as customer acquisition costs continue to rise—up to 5-7 times more expensive than retention.  With the use of Predictive analytics, most importantly when driven by AI, will enable marketing teams to anticipate churn and create personalized retention strategies,...

Before getting into activation metric and why it matters to fintechs, it’s essential to understand the nuanced difference between adoption and activation and their impact on fintech growth. Though related, these two metrics measure distinct phases in the user journey and affect how companies prioritise product strategy and user engagement efforts. Adoption Rate: Tracking...

Upselling and cross-selling go beyond acquiring new clients—they focus on maximizing the value of existing ones. These strategies are essential for creating deeper, more profitable client relationships while also improving retention rates. This guide will explore how marketing leaders can implement these strategies to drive revenue growth, focusing on upselling premium services...

Source In asset management, one of the most effective, yet underutilized, acquisition strategies is leveraging your existing investors to bring in new clients. Referral programs can transform satisfied investors into powerful acquisition drivers, significantly reducing marketing costs while boosting credibility and trust. In this article, we will look at how referral programs...

Image showing upsell and cross selling Increasing customer lifetime value (CLV) is crucial for sustaining long-term revenue growth with numerous data to back it up, and this significantly rests on upselling and cross-selling your offers to enhance customer relationships but also drive significant financial benefits.  Understanding how to effectively implement these...