The word “marketing” has a conventional definition. It is usually associated with advertising, promotions, and PR activities that aim to sell a product, service, or narrative. Marketing, in itself, can be seen as a whole body with many parts. Each part represents different actions, such as market analysis, segmentation, customer avatar, PR procedures, etc. ...

The phrase “Know thy enemy” isn’t only a life hack. It also applies to market analysis. Approaching marketing for Microfinance is all about knowing your customers and competitors, not necessarily enemies in this context, and understanding the market. A knowledge of these three pieces is the foundation for effective marketing strategies. This article examines...

The idea of a “framework” synonymously means a “system” or “structure”. Having a marketing framework means anyone can adopt this layout and produce a closely related result.  For microfinance across the globe, a strategic marketing approach is paramount, mainly because the market constitutes other major competition. Microfinance...

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Studies show customer retention is 5–7 times cheaper than acquiring one (Source: Harvard Business Review).  For Microfinance Institutions (MFIs), retention is not just about minimizing costs—it’s also about increasing loyalty, improving customer lifetime value (CLV), and creating opportunities for cross-selling. Retention is particularly critical for UK MFIs and...

Onboarding is an essential first step for customer engagement in Microfinance Institutions (MFIs).This process transforms potential clients into active users of microfinance services, establishing the foundation for their long-term relationship with the institution. However, many MFIs still struggle with their onboarding processes. Challenges such as complex documentation, low...

The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face increasing pressure to scale efficiently while addressing customer acquisition, retention, and revenue generation challenges. Microfinance institutions (MFIs) in the UK are pivotal in...