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Microfinance institutions (MFIs) must optimise their revenue to sustain their mission, which will necessitate a shift from traditional reactive methods to proactive data-driven strategies. By...

Studies show customer retention is 5–7 times cheaper than acquiring one (Source: Harvard Business Review).  For Microfinance Institutions (MFIs), retention is not just about minimizing...

Onboarding is an essential first step for customer engagement in Microfinance Institutions (MFIs).This process transforms potential clients into active users of microfinance services, establishing...

The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face...

Fintech companies face a unique challenge in tracking and optimizing marketing effectiveness across diverse, multi-channel campaigns. Marketing attribution models provide a framework for CMOs to...

Retention as a Growth Strategy Retention is rapidly becoming the top priority for CMOs and marketing leaders, as customer acquisition costs continue to rise—up to 5-7 times more expensive than...

Before getting into activation metric and why it matters to fintechs, it’s essential to understand the nuanced difference between adoption and activation and their impact on fintech growth. Though...

Source Introduction to Acquisition Funnel Optimization An acquisition funnel maps the journey from awareness to customer action, guiding users through progressive touch points toward...