Benefits of a Growth Marketing Strategy
Benefits of a Growth Marketing Strategy According to the Department for Business and Trade, there were 5.5 million private sector businesses in the UK as of the start of 2024. As a business owner,...
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What is a Customer Acquisition Strategy?
What is a Customer Acquisition Strategy? Customer acquisition is the foundation of sustainable business growth. It’s not just about attracting new customers but...
What is Digital Marketing Funnel?
What is Digital Marketing Funnel? A solid digital marketing funnel is your roadmap to driving customer acquisition and achieving measurable business growth. It’s...
What is Growth Marketing?
What is Growth Marketing? Two-thirds of businesses in the UK have no marketing action plan, according to The Marketing Centre, making it incredibly difficult to target...
Practical Tools and Techniques to Improve Revenue Growth in Microfinance
Microfinance institutions (MFIs) must optimise their revenue to sustain their mission, which will necessitate a shift from traditional reactive methods to proactive data-driven strategies. By...
Beyond Acquisition: The Art of Retaining Microfinance Clients for Long-Term Success
Studies show customer retention is 5–7 times cheaper than acquiring one (Source: Harvard Business Review). For Microfinance Institutions (MFIs), retention is not just about minimizing...
Simplifying Onboarding: Strategies to Improve Activation Rates for Microfinance Clients
Onboarding is an essential first step for customer engagement in Microfinance Institutions (MFIs).This process transforms potential clients into active users of microfinance services, establishing...
The Growth Blueprint: Data-Driven Funnel Optimization for UK Microfinance Institutions
The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face...