Lastest Blogs

Your Beverage Brand’s Reach Problem Isn’t About Money — Here’s What’s Really Going On Let’s start with a quick reality check. If I had a pound for every time a...

The Power of Marketing in the Beverage Industry In a crowded marketplace, simply having a great-tasting beverage is not enough. The most successful drink brands are...

The Science of Going Viral Viral beverage campaigns don’t happen by accident. Whether it’s Coca-Cola’s “Share a Coke” or Guinness’ legendary ads, there’s a formula...

The Power of Emotional and Data-Driven Branding A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook...

The Shift Towards Data-Driven Storytelling People buy into stories, not statistics. But the right data can make a story irresistible.” – Marketing Week Marketing...

What is a QR Code? A QR (Quick Response) code is a type of two-dimensional barcode that stores data in a square grid. This data can include information such as website...

Why Virtual Cards Are Becoming Essential for Online Purchases E-commerce is everywhere, which increases the need for virtual cards. Beyond the security that a virtual...

The Common Strategy Virtual Card Companies Follow Most virtual card companies rely heavily on paid ads and influencer marketing to drive user acquisition. They flood...