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The phrase “Know thy enemy”  isn’t only a life hack. It also applies to market analysis. Approaching marketing for Microfinance is all about knowing your customers and competitors,...

The idea of a “framework” synonymously means a “system” or “structure”. Having a marketing framework means anyone can adopt this layout and produce a closely...

Benefits of a Growth Marketing Strategy According to the Department for Business and Trade, there were 5.5 million private sector businesses in the UK as of the start of 2024. As a business owner,...

What is a Customer Acquisition Strategy? Customer acquisition is the foundation of sustainable business growth. It’s not just about attracting new customers but...

What is Digital Marketing Funnel? A solid digital marketing funnel is your roadmap to driving customer acquisition and achieving measurable business growth. It’s...

What is Growth Marketing? Two-thirds of businesses in the UK have no marketing action plan, according to The Marketing Centre, making it incredibly difficult to target...

Microfinance institutions (MFIs) must optimise their revenue to sustain their mission, which will necessitate a shift from traditional reactive methods to proactive data-driven strategies. By...

Studies show customer retention is 5–7 times cheaper than acquiring one (Source: Harvard Business Review).  For Microfinance Institutions (MFIs), retention is not just about minimizing...