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Onboarding is an essential first step for customer engagement in Microfinance Institutions (MFIs).This process transforms potential clients into active users of microfinance services, establishing the foundation for their long-term relationship with the institution. However, many MFIs still struggle with their onboarding processes. Challenges such as complex documentation, low...

The UK microfinance sector is poised for growth, driven by a 20% rise in SME establishments, ongoing government backing, and advancements in digital finance technologies. However, MFIs face increasing pressure to scale efficiently while addressing customer acquisition, retention, and revenue generation challenges. Microfinance institutions (MFIs) in the UK are pivotal in...

Retention as a Growth Strategy Retention is rapidly becoming the top priority for CMOs and marketing leaders, as customer acquisition costs continue to rise—up to 5-7 times more expensive than retention.  With the use of Predictive analytics, most importantly when driven by AI, will enable marketing teams to anticipate churn and create personalized retention strategies,...

Before getting into activation metric and why it matters to fintechs, it’s essential to understand the nuanced difference between adoption and activation and their impact on fintech growth. Though related, these two metrics measure distinct phases in the user journey and affect how companies prioritise product strategy and user engagement efforts. Adoption Rate: Tracking...

Upselling and cross-selling go beyond acquiring new clients—they focus on maximizing the value of existing ones. These strategies are essential for creating deeper, more profitable client relationships while also improving retention rates. This guide will explore how marketing leaders can implement these strategies to drive revenue growth, focusing on upselling premium services...

Acquisition isn’t always the primary challenge for businesses—while it may pose difficulties for some, it’s not the case for most, especially in the asset management sector. With the right budget and skilled marketing professionals in place, acquiring clients is achievable. However, retention is a different ballgame that demands intentional and strategic efforts. This is...