Fintech companies face a unique challenge in tracking and optimizing marketing effectiveness across diverse, multi-channel campaigns. Marketing attribution models provide a framework for CMOs to assess which channels contribute most to customer acquisition, offering data-driven insights to guide strategic decisions. Here’s a deep dive into how attribution modeling works, the...

Source Introduction to Acquisition Funnel Optimization An acquisition funnel maps the journey from awareness to customer action, guiding users through progressive touch points toward conversion. However, fintech companies often struggle with drop-offs due to ineffective targeting and generic messaging.  The Problem with Generic Messaging is that the messages are too...

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To develop customer loyalty in banking and enhance the overall experience for traditional banks or credit unions, it’s essential to manage the various touch points customers have with your institution. A bank should focus on digital transformation, prioritizing technological advancements, improving customer experience (CX), and personalizing services. Effective multichannel...

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