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Illustration of FMCG brand activation elements including branding, advertising, and marketing strategies—highlighting creative ways to engage shoppers without relying on price cuts.
July 27, 2025BY emeka emeka

How to Activate Your FMCG Brand Without Slashing Prices

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ChatGPT said: Smiling woman walking through a shopping mall with bags in hand—representing a satisfied FMCG shopper experiencing personalised brand engagement at scale through AI-driven strategy.
July 23, 2025BY emeka emeka

How AI Helps UK FMCG Brands Personalise at Scale

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Diverse group of people brainstorming and planning marketing and branding strategies around a table, with charts, notes, and digital devices
July 21, 2025BY emeka emeka

Performance Branding for New Product Launches: A Smart FMCG Playbook

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"Scaled graphic concept draft showing brand name and brand design elements"
July 17, 2025BY emeka emeka

Building Brand Identity That Grows with You: A Guide for UK FMCG Startups

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Turn Data Into Real Growth in 2025
June 25, 2025BY emeka emeka

How FMCG Brands Can Turn Data Into Real Growth in 2025

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Building Full-Funnel Strategies
June 23, 2025BY emeka emeka

From Awareness to Advocacy: Building Full-Funnel Strategies for Food & Beverage Brands

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Man running a modern food stall with colorful signage and branded packaging—capturing how local food entrepreneurs build brand identity through presentation
June 22, 2025BY emeka emeka

How Brands Are Using Marketing to Shape the Future (Not Just Sell Products) in 2025

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Effective B2B SEO Strategies for UK FMCG Brands to Drive Organic Growth in 2025
June 17, 2025BY emeka emeka

Effective B2B SEO Strategies for UK FMCG Brands to Drive Organic Growth in 2025

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A man looking out virtual credit card
February 22, 2025BY emeka emeka

3 Overlooked Digital Strategies Virtual Card Companies Use to Acquire Users Daily

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Retention
December 20, 2024BY emeka emeka

Beyond Acquisition: The Art of Retaining Microfinance Clients for Long-Term Success

Studies show customer retention is 5–7 times cheaper than acquiring one (Source: Harvard Business Review).  For Microfinance Institutions (MFIs), retention is not just about minimizing costs—it’s also about increasing loyalty, improving customer lifetime value (CLV), and creating opportunities for cross-selling. Retention is particularly critical for UK MFIs and...
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